WiiBits

Gamasutra gets some responses from game developers and other industry folks on Nintendo’s announcement that their next generation console would be called the “Wii.” In general, it’s not good…

It’s telling when a product name needs a 150-word explanation. It clearly doesn’t stand on its own, and I have to think Nintendo was anticipating a somewhat puzzled reaction in the way they packaged it. Perrin Kaplan’s comments to Chris Morris over at CNN Money also attest to that, where she states that the name was revealed prior to E3 so it wouldn’t distract from their game announcements. You never want the product name to distract from anything…

- Meelad Sadat, dir. of business relations, High Moon Studios

Should be interesting to see how Nintendo handles the controversy at E3, they’ve got to get the media to move on and focus on the games. Will they have an announcment so big people will stop talking about the name?

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